Discovery Call
We learn about your business, goals, customers, current site, and what needs to improve.
30 minutes
How it worksStrategy You Can Approve.
Strategy You Can Approve.
Proof You Can Keep.
Every Evident site starts with a free Evidence Brief — a substantial strategy document that maps your customers, competitors, search landscape, trust signals, and recommended site structure before we build.
You see the plan and design before you pay. Billing starts only after you approve the strategy, package, and design direction. Before launch, you receive a Build Report showing exactly what was built and tested.
The Process
From Discovery to Proof.
A clear, proven process that moves from learning, to evidence, to approval, to build, to verification—so you always know what's next.
Evidence Brief
We research your customers, competitors, market, search landscape, trust signals, and recommended site structure — then document the strategy in a real brief you can keep.
3–5 days · included free
Design Preview
We turn the strategy into a first design preview, so you can see the look, feel, flow, and direction before you commit.
3–5 days
Approve or Walk Away
You review the strategy, package, and design. If everything feels right, you approve and billing begins. If not, you can walk away with no invoice and no obligation.
1–3 days
Build, Test, Launch
We build the approved site, test it across devices and browsers, document the work in a Build Report, and launch with confidence.
2–3 weeks
No Surprises
What's free, what's paid
The discovery call, Evidence Brief, strategy review, and first design preview are all included before billing begins. You do not pay anything until you have seen the design, reviewed the plan, selected the right monthly package, and explicitly approved the project.
Free before approval
Discovery call
We learn about your goals and challenges.
Evidence Brief
You receive a tailored brief with recommendations.
Strategy review
We walk through the plan and answer questions.
Design preview
You see the initial design direction for your site.
Paid after approval
Your monthly plan
Covers build, launch, hosting, maintenance, support, and content updates.
Discovery Call
The Discovery Call
❧
A focused, collaborative conversation to understand your goals, review your current site, and explore the right path forward.
1
We Listen
You share your business, your audience, and what success looks like for you.
2
We Align
We align on priorities and define what will have the biggest impact.
3
We Review
We take a thoughtful look at your current site and identify opportunities.
4
Next Steps
We'll share initial thoughts and outline clear next steps together.
A conversation, not a sales pitch.
We're here to help you clarify and plan with confidence.
Evidence Brief
We Deliver Your
Evidence Brief.
A clear, visual report that turns research into direction. You'll see what we found, what we recommend, and why it matters—so you can move forward with confidence.
- Rooted in real research, not assumptions
- Built for clarity, not clutter
- Gives you a plan, not just a problem list
What we found.
The insights, patterns, and opportunities from our research.
What we recommend.
Clear next steps tailored to your business, your audience, and your goals.
Why it matters.
The impact of getting it right—and the cost of not.
What's Inside
Inside the Evidence Brief
Every Evident project starts here — and the brief is yours to keep, whether or not you move forward.
Before we design anything, we document the strategy behind your site: your customers, competitors, search landscape, trust signals, recommended structure, and messaging direction.
1. Customer Personas & Use Cases
Who your ideal customers are, what they care about, and how they choose a solution.
- Key personas
- Goals, challenges, buying triggers
- Top use cases and moments
2. Search Behavior & What Customers Search
The exact keywords and questions your audience uses at every stage of their journey.
- High-intent keywords
- Common questions & pain points
- Search volume & opportunity
3. Competitor Positioning & Gaps
How competitors show up, where they win—and the gaps you can own.
- Positioning map
- Strengths & weaknesses
- White space opportunities
4. Trust Signals
What builds credibility in your industry—and how to showcase it effectively.
- Proof points that matter
- Testimonials & case studies
- Certifications, media, awards
5. Recommended Site Structure
A strategic page-by-page blueprint designed around your audience and goals.
- Key pages
- Content hierarchy
- Journey flow & next steps
6. Voice & Tone Guidance
How to communicate in a way that resonates and builds trust.
- Brand voice principles
- Tone do's & don'ts
- Message examples
Strategic Clarity. Confident Decisions.
The Evidence Brief gives you the insights you need to build a site that connects, converts, and grows with your business.
Scoping Your Project
Strategy Review
❦
After the Evidence Brief, we review the findings together and align on the smartest path forward. You'll compare package options, refine the scope, and confirm the right plan—before any payment.
Review Together
We walk through the Evidence Brief findings, opportunities, and priorities.
Compare Options
We compare package choices side-by-side so you can see what fits best.
Align the Scope
We tailor the scope to your goals, add-ons, and timelines.
Confirm & Approve
You approve the scope and investment. We only begin after your approval.
Choose the Right Package
Three flexible options. One aligned strategy.
Essential
Recommended
Growth
Elevate
We'll recommend the right plan based on what the Evidence Brief surfaces — including the number of pages, level of SEO support, content needs, integrations, and ongoing support requirements. You can review all plans on the pricing page before approving anything.
Recommended Scope
- Pages IncludedUp to 10
- Strategy FocusConversion & Lead Generation
- Timeline4–6 Weeks
Scope Aligned
You're all set.
Ready to bring your strategy to life.
No payment required to review and approve your scope.
Design Preview
You See a Real Design,
Not a Vague Promise.
We create a custom concept for your site so you can see the look, feel, and flow—before you commit.
- Homepage concept
- Key visual direction
- Brand treatment
- Sample page or inner-page preview
- Two rounds of revisions
$0before approval
What if I don't like the design?
You can walk away before approval with no invoice.
What if I like it but want changes?
We revise before approval. After approval, normal content updates are handled through the ongoing plan.
Approval
Approval Before Billing
We follow a clear, client-first process. You're in control at every step—billing begins only after your approval.
Approved Strategy
We gather evidence and insights to build a strategy tailored to your goals.
You Approve
Approved Package
We align on the scope, deliverables, and timeline that fit your needs.
You Approve
Approved Concept
We design your site concept for review and refine based on your feedback.
You Approve
Billing Begins
Once the concept is approved, we finalize details and begin billing.
Billing Happens Last
Your approval. Your pace. Total transparency.
Build
We Build What
We Agreed to Build.
Our team turns the approved design into a fast, secure, and easy-to-manage website—built to perform and built to last.
- Clean, modern development
- Fully responsive on all devices
- Secure, reliable, and easy to update
- Built-in SEO and performance best practices
- Tested across browsers and devices
- Integrated with analytics and essential tools
- Content is easy for you to manage
Build Report
Build Report.
Proof before launch. Confidence from strategy to standards.
Before your site goes live, you'll receive a detailed Build Report showing exactly how the website reflects your strategy—and meets professional standards.
You review. You approve.
Then we launch with confidence.
Your Build Report includes two key parts.
1
Brief Check
We confirm the site reflects your strategy, messaging, and goals.
- Strategy & goals alignment
- Content & messaging check
- Brand & visual consistency
- User experience review
2
Tech Check
We verify the site meets professional standards for quality and performance.
- Performance & speed
- SEO & accessibility
- Mobile & responsive
- Security & best practices
Strategy Verified
Built exactly to plan.
Standards Verified
Meets professional benchmarks.
Risk Reduced
Catch issues before launch.
Launch with Confidence
You approve. We launch.
Launch Day
When You Say Go,
We Launch.
Once you approve the Build Report, we schedule launch. We connect your domain, configure SSL, publish the site, submit your sitemap, verify analytics, and run a final pass across devices and browsers to confirm everything is working as designed.
You'll receive a launch confirmation with the live site URL, what was completed, and anything you may want to share with your customers.
Domain & DNS
We coordinate the cutover, configure SSL, and help protect email continuity when DNS changes are involved.
Search & analytics
Your sitemap is submitted, analytics tracking is verified, and Search Console is connected.
Post-launch check
We recheck key pages, forms, links, mobile behavior, and browser performance within the first 24 hours.
Launch confirmation included
After Launch
Launch Isn't a Handoff. It's Where Ongoing Care Begins.
Every Evident plan includes the support your site needs after it goes live: hosting, maintenance, security, backups, support, and standard content updates. You do not need a developer on retainer, a separate hosting bill to track, or another vendor to call when something needs changing.
When your business changes, you email us. We handle the update.
Hosting & infrastructure
Your site is hosted, secured, backed up, and maintained as part of your monthly plan. SSL, platform updates, security patches, and technical upkeep are handled for you.
Content updates
New hours, a new team member, an updated service description, a fresh testimonial, a new photo, or a pricing change — send it over and we'll update the site. Standard content updates are included with no per-change fees.
Real support
You are supported by the people who know your site, not passed into a generic ticket queue. When something needs attention, you have a team that understands the strategy, structure, and build behind it.
Larger improvements
Need a new page, seasonal refresh, service-area expansion, or bigger design change? Your plan can include accumulated credit toward larger improvements, so the site can keep evolving as your business grows.
Hosting, maintenance, security, updates, and support — all included. One monthly price. No surprises.
Frequently Asked Questions
How the Work Actually Gets Done.
Everything you might wonder about timing, approvals, and what you walk away with—answered plainly.
Still have a question? hello@evidentsites.com
